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How do I set a reply-to address for my mail merge?

Learn how to set a custom reply-to email address so that recipient replies go to a different address than the one you send from.

Contents

SecureMailMerge lets you set a custom reply-to address on all messages in your campaign. When a recipient clicks “Reply” in their email client, their response will be addressed to the reply-to address instead of your sending address.

This is useful when you want to:

  • Send from your personal address but have replies go to a shared mailbox or team inbox
  • Direct replies to a colleague or assistant
  • Route responses to a dedicated address for tracking or processing

Setting the reply-to address

1. Open Advanced Campaign Options

Toggle advanced options

In the campaign manager, select the link titled “Show advanced campaign features” to open the advanced options.

2. Enter the reply-to email address

In the advanced options, find the field labelled “Set reply-to email address on all messages” and enter the email address where you want replies to go.

SecureMailMerge will validate that the address is a properly formatted email address before sending.

3. Send your campaign

The reply-to address will be applied to every message in your campaign, including the test email. You can verify it works correctly by sending a test email first and checking the reply-to address in your email client.

Things to know

  • One address per campaign. The reply-to address is the same for all recipients in the campaign. It cannot be personalised per recipient using merge tokens.
  • Single address only. You can set one reply-to address, not multiple.
  • Saved with your campaign. The reply-to setting is saved as part of your campaign, so if you resume a campaign later, the setting will still be there.
  • Reset on new spreadsheet. Uploading a new spreadsheet resets all advanced options, including reply-to.
  • Works with all email clients. The reply-to header is a standard email feature supported by all major email clients.