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Top Email Outbound Tools in 2024: Which Ones to Use?

Ever felt the frustration of crafting a perfect email only to have it disappear into the abyss of the receiver's inbox?

We feel you!

We know your emails deserve to be seen and read, and so do you!

Luckily, several email outbound tools are available to help you craft effective email campaigns. This comprehensive article explores the powerful email outbound tools that can elevate your email campaign game to the next level.

Let's start!

What Is an Email Outbound Tool?

Living in an ever-evolving digital realm means that building genuine connections with clients and customers is nothing short of a challenge.

The good news is that email outbound tools help you optimize the process.

These intuitive tools act as your loyal PAs to avoid getting confused with inbound vs. outbound email tools. While their main job is to send emails, they also ensure they deliver the right messages to the right individuals at the right time.

At its essence, an email outbound tool functions to make your email outreach endeavors not only efficient but also highly personalized.

Sure, you can draft an email with the help of AI tools like ChatGPT. However, it will only be like firing generic messages into the black hole. On the other hand, email outbound is all about hitting the bullseye with pinpoint precision.

With the help of these email outreach automation tools, you can craft emails to streamline and elevate your email communication efforts, all while injecting a touch of personalization into your outbound campaigns.

These tools enable you to automatically customize subject lines, paragraphs, links, images, and attachments, transforming your communication into a genuine two-way dialogue.

Why Do You Need an Email Outbound Tool?

Wondering, "Should I get myself an email outbound tool, or will my regular email routine do the job?"

Well, you don’t want to craft a carefully tailored email and hit send only for it to vanish into the sea of inboxes. And don’t forget that you'll never know its impact without an email outbound tool. These reports unfold the narrative, providing insights into open rates, reply rates, bounces, unsubscribes, and more.

And that’s just a start.

Here are all the ways email outbound tools can elevate your email campaigns:

Efficiency in Personalization

Personalization is essential, but customizing every email is a tedious task that isn't for the faint of heart.

However, an ideal email outbound tool automates the process, allowing easy tweaks to subject lines, paragraphs, links, images, and attachments. No more generic emails; each can be as unique as your recipient.

Timing is Everything

Timing is essential when it comes to email outbound. You don't want to hit send at the wrong time.

Email outbound tools ensure that your emails land in the right inboxes at the right time.

Insights into Effectiveness

Imagine how easy email outbound can be with insights!

With an email tracking tool, you have all the details to help you make smarter decisions about your outbound strategy.

Automated Follow-Ups

Following up on emails is crucial, but doing it manually is a hassle.

Email outbound tools simplify the process by letting you set triggers, determine the number of follow-ups, and effortlessly keep the conversation going.

Building Targeted Lists with Ease

An essential aspect of effective outreach is having the right audience. Email list builder features in these tools make list creation easy, whether collecting email addresses through lead magnets or importing lists from various sources.

Time-Saving Tools

An email outbound tool saves you time and effort.

It's not only about automating stuff; it's more about giving you the chance to concentrate on creating real relationships and expanding your business.

8 Features to Look For in an Email Outbound Service

Selecting the perfect email outbound tool is not about finding software that helps you send emails. Rather, it’s about finding a tool to create, schedule, and manage your messages like a pro.

But with so many choices, figuring out the best tool for you and your business can take time and effort.

So, here are some features that you need to look for while selecting the best email outbound tool for your business:

User-Friendly Interface

Navigating the complex labyrinth of an email outbound tool can be an arduous task!

Instead, you want to invest in something that helps you, like a personal companion. Therefore, look for a tool with a user-friendly interface that makes everything from crafting campaigns to checking analytics an effortless experience.

Personalization Capabilities

The essence of effective communication lies in personalization, and your email outbound tool should be a pro in this department!

It's important to look for features that are beyond your basic customization. An ideal outbound tool should be able to tailor subject lines, content, images, and attachments for each recipient automatically.

If you want to make a lasting impression, your email should be a conversation that resonates with the unique tastes of your audience.

Automation Effectiveness

Time is of the essence, and an exceptional email outreach automation tool can be your ultimate time-saving guide.

With powerful features likeemail scheduling, setting the date and time for your campaigns becomes as easy as ABC.

But automation is about more than just sending an email. An ideal tool should let you tap into robust features likeautomated email follow-ups, helping you set triggers, decide the number of follow-ups, and let the tool work its magic.

Comprehensive Analytics Reports

Just hitting send on emails isn't sufficient these days; you need insights into their performance.

Enter Analytics Reports, the gateway to all the crucial details, from who's opening your emails to who's replying and not interested.

Instead of launching emails into the digital abyss and crossing your fingers, you get data to make informed decisions and refine your strategy.

Pro tip

Want to learn how to measure your email marketing success? Well, here are 16 email metrics to get you started on it!

Multi-Channel Engagement

Your email outbound tool should be adaptable in a world rich with communication channels.

This feature lets you connect with your audience through emails and seamlessly integrate text messages, social media, or other channels. This is because you're leveraging multiple channels to ensure your outreach is dynamic and reaching your audience where they're most active and receptive.

Customization Flexibility

Campaigns aren't one-size-fits-all, and your tool should reflect this reality.

Make sure that the email deliverability tools you pick have features allowing you to customize the content and delivery schedules.

Whether adjusting emails based on recipient interest or customizing delivery times for optimal impact, flexibility is your key to crafting prominent campaigns.

Pro tip

SecureMailMerge allows you to customize and personalize your email campaigns to make them more unique! Get the free plugin today!

Integration with Third-Party Apps

Your email outbound tool should operate in collaboration; it should seamlessly integrate with your existing toolkit.

But how?

Well, integration with Customer Relationship Management (CRM) platforms or other apps ensures that your email efforts align with vast business strategies.

Customer Support and Training

Customer support of an email about a tool has the power* to make it or break it*.

Make sure you choose a tool backed by robust customer support and training resources, whether through tutorials, webinars, or responsive customer service.

A reliable support system ensures you can extract the maximum potential from the tool!

9 Best Email Outbounds Tools in 2024

Let's look at the ten most popular email outbound tools.

1. GMass


  • GMass Chrome extension for Gmail integration.
  • Automated follow-ups and responses.
  • Behavior-based campaigns and sentiment analysis.
  • Campaign reports and analytics.
  • Personalization features for subject lines and email bodies.


  • User-friendly interface directly within Gmail.
  • Robust automation capabilities.
  • Advanced personalization for tailored campaigns.
  • In-depth analytics for campaign evaluation.


  • Mainly suitable for Gmail users.
  • Some advanced features may require a learning curve.


  • Free plan available with limitations.
  • Paid plans start from $25/per month

2. Reply


  • Multi-channel sales sequences (email, SMS, LinkedIn).
  • A/B testing for email content optimization.
  • LinkedIn Email Finder for automated search.
  • Integration with various CRM platforms.
  • Advanced analytics and reporting.


  • Diverse communication channels for outreach.
  • Comprehensive A/B testing for improved conversions.
  • LinkedIn integration for targeted outreach.
  • Customer success service for assistance.


  • Higher pricing compared to some alternatives.
  • The learning curve for advanced features.


  • Free plan
  • Starter plan costs around $60 per user per month
  • Professional plan costs around $90 per user per month

3. Mailshake


  • Mail merge campaigns for personalized outreach.
  • Pre-crafted follow-up email templates.
  • AI Email Writer for automated copy generation.
  • Integration with third-party apps (e.g., Pipedrive).


  • User-friendly interface.
  • Automated email sequence creation.
  • Extensive template library.
  • Integration with popular apps.


  • Pricing may be relatively higher for small teams.
  • Some features are limited to higher-tier plans.


  • Sales Engagement Plan starts at $58/user per month.
  • For Team and Unlimited Plan, contact customer service.

4. Woodpecker


  • Sender reputation enhancement for better deliverability.
  • Customizable email delivery schedules.
  • In-app notifications for email account issues.
  • If campaigns adjust emails based on recipient interest.


  • Focus on improving email deliverability.
  • Customizable delivery schedules for optimal timing.
  • Notifications for potential email issues.


  • Limited daily contact limits in lower-tier plans.
  • Learning curve for in-depth features.


  • Tier 1 plan at $39/slot per month.
  • Tier 2 plan at $44/slot per month.
  • Tier 3 plan at $49/slot per month.

5. Close


  • Bulk enrollment of prospects into email sequences.
  • Dynamic lead data personalization using Template Tags.
  • Email sequence for re-engaging leads.
  • CRM integration for historical context.


  • Straightforward email tracking and open response monitoring.
  • Dynamic lead data personalization.
  • Bulk email sending for efficient outreach.
  • Gradual feature scaling with different plans.


  • Advanced features are available in higher-tier plans.
  • Learning curve for beginners.


  • Starter plan at $29/user per month.
  • Basic plan at $69/user per month.
  • Professional plan at $99/user per month.
  • Business plan at $149/user per month.

6. Zoho Campaigns


  • Triggered email messages based on prospect interactions.
  • Email workflow builder for engagement strategies.
  • Scheduled email series for timely outreach.
  • Mobile app for managing outbound campaigns on the go.


  • Integrated workflows for automated triggered messages.
  • Email series scheduling for strategic outreach.
  • Mobile app for on-the-go campaign management.
  • Integration with Zoho's suite of business tools.


  • Limited features in the free plan.
  • The learning curve for workflow builders.


  • Forever Free plan available.
  • Standard plan starts at $4/month for 500 contacts.
  • Professional plan starts at $6/month for 500 contacts.

7. AutoKloss


  • Unlimited Email Tracking and Follow-Ups.
  • Unlimited Contact Uploads and Campaigns.
  • Email Verification.
  • Scheduled Email Sending.


  • AutoKlose offers nearly every expected feature from an outreach tool.
  • Users can explore the tool through a free trial.


  • Complex user interface.


  • Sales Nurturing (Auto Kloser: $59.99/user/month, Advanced Kloser: $69.99/user/month, Accelerated Kloser: $99.99/user/month).
  • Sales Engagement: contact sales for details.
  • Email Extras (Email Connections: $19.99/email, Email Validation: Get a quote).

8. Lemlist


  • Multi-channel sequences (email, landing pages).
  • Custom intro lines and call-to-actions.
  • Audits for email deliverability improvement.
  • Email sending limits for controlled campaigns.


  • Unique features like calendar overview for campaign planning.
  • Customizable intro lines for personalized communication.
  • Audits for optimizing email deliverability.
  • User-friendly interface.


  • The learning curve for mastering all features.
  • Relatively higher pricing.


  • Email Outreach plan starts at $59/user per month.
  • Sales Engagement plan starts at $99/user per month.

9. Gmelius


  • Automated drip campaigns for lead engagement.
  • Conversion of Gmail emails into assignable tasks.
  • Collaboration tools for team feedback on drafts.
  • Email Notes for adding context to conversations.


  • Collaboration-focused with task assignment features.
  • Email automation for consistent lead engagement.
  • User-friendly email drafting with templates.
  • Gradual feature scaling with different plans.


  • Some features may need to be revised for smaller teams.
  • The learning curve for team collaboration tools.


  • Plus plan at $12/user per month.
  • Growth plan at $24/user per month.
  • Enterprise plan at $69/user per month.

Choosing the Best Email Outbound Tool

Choosing the perfect outbound tool is like standing at a crossroads, with each tool promising better communication and impactful campaigns.

It's a big decision that can transform your outreach game.

You must consider crucial factors like user-friendliness, personalization features, automation capabilities, and support system to make the right choice. It's important to see how the tool fits into your workflow and becomes an extension of your digital email marketing strategy.

When you make the right choice, you'll have a moment of clarity that allows you to visualize your outreach aspirations coming to life effortlessly.

Still confused? Well, we’ve got you!

Secure Mail Merge - Best Outlook Outbound Tool in 2024!

When it comes to digital communication, having the right tools can make a difference. And if you want an all-in-one tool, then look no further!

SecureMailMerge is one of the top email outbound tools out there in 2024. Not only is it super easy to use and secure, but it also comes with many features that can take your email campaigns from boring to brilliant in no time!

Here are some amazing features stored in the email tracking tool:


SecureMailMerge stands out because it has a super easy-to-use interface.

Unlike tools that feel like decoding an ancient manuscript, SecureMailMerge is intuitive, making it easy to craft campaigns and navigate analytics.

Seamless Integration with Microsoft 365

SecureMailMerge goes beyond playing nice with Outlook; it seamlessly integrates with Microsoft 365, becoming an extension of your familiar email environment.

This integration allows you to send campaigns directly from your Microsoft 365 account. Every email appears as if you sent it personally. This effectively makes SecureMailMerge a tool and an enhancement to your existing workflow.

Flexible Recipient Management

Whether working from a spreadsheet or selecting recipients from your address book, SecureMailMerge has you covered.

The tool supports various spreadsheet types, providing flexibility in choosing your recipient list. This adaptability extends to sending campaigns to your contacts, ensuring that your outreach is targeted, relevant, and tailored to the unique characteristics of your audience.

Attachment Freedom

Worried about the constraints of file size or message length?

With SecureMailMerge, you can send large files, lengthy messages, or multimedia-rich content that adds a layer of creativity to your campaigns.

Plus, adding individual attachments per recipient helps in personalized communication.

Unlimited Sending Capacity

With SecureMailMerge, you can send up to 10,000 emails daily using this tool.

And the best part is that this tool works for everyone - whether you're a solo entrepreneur or part of a larger enterprise. You can use it to meet your needs while maintaining effectiveness.

Full Control at Your Fingertips

Maintaining control over your campaigns is a priority, and SecureMailMerge ensures you have it all!

The ability to pause, resume, or cancel campaigns anytime provides you with the flexibility needed in dynamic work environments.

Need to take a break, switch locations, or restart your computer? No problem, as SecureMailMerge lets you pick up where you left off.

Security at Its Core

SecureMailMerge takes care of your email security!

No data is sent to external servers for processing, eliminating potential security risks. This commitment to security is not just a feature; it's a fundamental principle that instills confidence in users.

Competitive and Transparent Pricing

Whether you're a non-commercial user looking for a quick, free installation or a professional seeking unlimited features without a promotional footer, SecureMailMerge offers transparent pricing that suits your needs.

The tool's pricing structure is clear, making it accessible to businesses of all sizes.

Try it for free today!

FAQs about Email Outbound Tools

Q1: What is an email outbound tool?

An email outbound tool serves as a software or platform strategically crafted to simplify and improve the procedure of sending emails in an orderly, efficient, and personalized fashion.

These tools help you enhance the efficiency of the email-sending process, enabling users to generate, schedule, and oversee email campaigns.

Packed with personalization options, automation, analytics, customization, and integration capabilities, email outbound tools empower users to deliver customized messages to their intended audience.

Q2: How do email outbound tools elevate personalization in emails?

Personalization is key to effective communication that builds lasting relationships.

Going beyond basic customization, email outbound tools enable you to automatically tailor subject lines, body content, images, and attachments for each recipient.

Q3: Can email outbound tools save time, and how?

Time plays an important role in email campaigns. The good news is that email outbound tools are equipped with features, such as* email scheduling*, that allow you to set the date and time for your campaigns, automating the sending of emails.

Q4: How do detailed analytics reports contribute to email outreach strategies?

Email sending is only the inception; comprehending its impact is the main part of the process.

Detailed analytics reports empower you to steer your strategy based on real-time insights rather than send emails blindly. This way, you can finetune your approach with informed decision-making.

Q5: What role does automation play in email outbound tools?

Automation assumes a central role in these tools.

Following up on every email is quite difficult, but these tools allow you to set triggers, determine the number of follow-ups, and witness the magic unfold. Automation ensures that no potential lead slips through the cracks, and a well-timed follow-up can significantly enhance your reply rates.